The Challenges of Innovation

Getting a new idea adopted, even when it has obvious advantages, is often very difficult. Many innovations require a lengthy period, often of many years, from the time they are introduced to the time they are widely adopted. Therefore, a common problem for many organizations is figuring out how to speed up the rate of market penetration of an innovation.

Marketing Works specializes in bringing new products and services to market. We use risk-managed branding to generate awareness, consideration, and "trial-ability." Through a process known as "diffusion of innovation" together with risk-managed branding, our clients achieve the ability to overcome the challenges associated with getting their product to market.

Improving the Return on Your Marketing Investment

The determination of a rational advertising budget is based on evaluating sales response to spending levels. The appropriate amount to spend on advertising depends on marginal revenue and marginal costs. How much more sales over time does an incremental $1.00 of advertising buy? If the incremental profit on the incremental sales is greater than the $1.00 advertising cost, then the economists tell us to spend the dollar. In the real world, however, it is not that simple. Most managers are uncertain over this incremental sales formula and some are completely unaware of it.

Marketing Works provides the tools, experiance, and analysis to determine the profitablilty of a marketing campaign. By employing ROI, lifetime value and other quantitative marketing metrics, Marketing Works is able to assist clients with managing the profitability of their marketing programs. To further mitigate risk to our clients, Marketing Works may share the risk by tying a portion of our fee to a success-based outcome.

From Inspiration to Profitability

Bringing a business from inspiration to profitability requires a company to bring to bear all the resources it can in order to prevail in the marketplace. Marketing Works builds strategies that approach market adoption from several directions simultaneously. By leveraging the oppurtunities in the marketplace, Marketing Works is able to attract investments that will fund a new product or service and provide it with the best avenue to success.

Funding Oppurtunities

Marketing Works has established relationships with sources of private capital and financial programs.Company Overview

With Marketing Works you recieve:

• Superior creative marketing tools
• Responsive project management
• Stringent quality control

You also recieve technical expertise and the strategic thinking skills necessary to "see" beyond the technical detail to the end result of the project and the business value it will create.

Marketing Works project managers ensure that you benefit from our high levels of performance throughout the entire project. We manage implementation from strategic planning through to project completion -- on time and on budget.